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Case Study

EverDry Michigan

Website Redesign, Local SEO & Multi-Channel Lead Generation
The Challenge

High Costs and Zero Visibility Blocked Growth

EverDry Michigan was investing heavily in outdated marketing channels with very little visibility into performance. Their website was old, slow, and under-optimized for conversions. Lead follow-up depended on manual processes, they lacked automation entirely, and there was no centralized CRM to track activity or attribute revenue.

This created

  • High lead acquisition costs
  • Low conversion rates from website traffic
  • Inconsistent follow-up and missed opportunities
  • Zero clarity on what channels were actually working
Performance Insights

Our Diagnosis

Before implementing anything, we identified several structural gaps:

  • An underperforming website that failed to convert organic and paid traffic.
  • No automation → long response times and low lead engagement.
  • No CRM or attribution, making optimization nearly impossible.
  • Over-dependence on untrackable traditional media, inflating overall costs.
These weaknesses made lead generation unpredictable and expensive.
Real Results
Our Approach

The Solution

Localizr rebuilt their marketing foundation into a modern, automated, and trackable digital system.

What We Implemented

  • New Localizr website built for speed, UX, and conversions
  • CRM integration with automated SMS and email follow-up
  • Google Ads & Meta campaigns powered by data and optimized for local markets
  • Multi-market tracking infrastructure for complete visibility
  • Performance dashboards to understand CPL, conversions, and channel attribution
  • The result: a predictable, scalable lead generation engine in a competitive market.

Impact & Results

These numbers highlight how a unified digital system increased lead flow, reduced costs, and created real visibility into what actually drives revenue.
Revenue VS 2023
+ 0 %
Google + Meta Leads
+ 0 Leads
Cost Per Lead
$ 0 Unified CPL
Meta Impressionss
+ 0
Meta Reach
+ 0

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