Get Started

Case Study

Magic City Remodeling (MCR)

High-Volume Meta Lead Generation & High-Intent Google Ads
The Challenge

Scaling Was Impossible Due to High Costs

They faced three core problems

Magic City Remodeling was operating in one of the most competitive verticals in digital advertising: home remodeling.

  • High CPCs and Competitive Pressure → Paid search alone was too expensive to scale.
  • Inconsistent Lead Flow due to limited creative variety and weak funnel depth.
  • Lack of An End-to-end System to generate steady volume across kitchens, bathrooms, and financing services.
  • The result was a lead acquisition model that worked sometimes, but couldn’t scale reliably.
Performance Insights

Our Diagnosis

Before deploying campaigns, we uncovered several points that were limiting performance:

  • Over-reliance on Meta Ads, with too little top-of-funnel reach.
  • Insufficient audience segmentation and lack of creative rotation.
  • No survey-based qualification, causing wasted spend on low-intent leads.
  • Funnel gaps that didn’t support prospects across every service category.

MCR didn’t just need ads, they needed a complete acquisition engine.

Real Results
Our Approach

The Solution

Localizr built a Meta-first performance system engineered specifically around remodeling behavior patterns.

What We Implemented

  • Survey-Based Meta Lead Generation Funnels, customized for remodeling needs.
  • Multi-Creative Testing across kitchens, bathrooms, and financing.
  • Audience Layering for behavior, interest, homeowner status, and local markets.
  • Meta Ads rebuilt entirely to capture high-intent “ready to remodel” searches.
  • Channel Synergy: Meta drove volume; Meta captured high-quality search intent.
  • This approach unlocked scale while maintaining CPL efficiency.

Impact & Results

These results show the strength of a fully integrated system: consistent lead volume, stable acquisition costs, and real revenue growth. The combined power of Google and Meta enabled scalable performance without sacrificing efficiency or lead quality.

Revenue VS 2023
+ 0 %
Google + Meta Leads
+ 0 Leads
Cost Per Lead
$ 0 Unified CPL
Meta Impressionss
+ 0
Meta Reach
+ 0

Get A Custom Plan

Full Name(Required)
Contact us

Ready to elevate your business?

Unlock the full potential of your service business with a strategic and inclusive marketing approach designed to help you stand out in competitive industries.